Rainhat – the band

Make money like Trent Reznor

I’ve been a member of BlogCatalog for just over a week now, and while I haven’t really seen much of any increase in traffic to my website yet, the site has some excellent other advantages. The networking aspect of it is probably the biggest one. There are plenty of friendly and helpful people around, and lots of interesting blogs to read.

One of the users, WagerWitch, sent me a link to a very interesting article on the Mises Economics Blog. It’s an article with a video of a presentation of the business model Trent Reznor of Nine Inch Nails uses for promoting his music. It’s really interesting stuff. It seem so simple and obvious, and yet it’s so clever. The gist of it is to connect with fans, and to give them a reason to buy your music, but there’s quite a lot of other interesting stuff to it, so I suggest you check out the video. Here is a link to it on YouTube as well. The video is called Michael Masnick The Trent Reznor case study.

I don’t know about you, but it certainly gave me about a dozen ideas right away for things that I could easily adapt and use for promoting my own music.

On the topic of Trent Reznor, I definitely think you should also check out the interview with him on Digg Dialogg, as well as this post on the NIN forum about what you can do as an unknown artist in order to succeed better. It’s quite interesting. The man has put a lot of thought into his business.